/* ============================================================
   AnketLab — ürün tanıtım sitesi (anketlab.com)
   Register: GovTech + AI Research. Beyaz zemin, kırmızı enerji,
   serif büyük söz + mono veri etiketi. Kiracı (lacivert/turuncu)
   paletinden bilinçli olarak ayrıdır.
   ============================================================ */

:root {
  --kirmizi: #d3222a;        /* birincil vurgu — CTA, çizgi, nokta */
  --kirmizi-koyu: #a5161d;   /* hover / bası */
  --kirmizi-ink: #b01b24;    /* beyaz üstünde kırmızı METİN (AA) */
  --kirmizi-zar: #fdeeee;    /* kırmızının %6'lık yıkaması — rozet zemini */
  --gece: #0c1424;           /* koyu bölüm zemini (laciverte çalan siyah) */
  --gece-2: #14203a;         /* koyu bölümde kart */
  --gece-cizgi: #26334e;
  --murekkep: #141b27;
  --murekkep-soft: #55606e;
  --murekkep-faint: #98a1ad;
  --zemin: #ffffff;
  --zemin-gri: #f5f6f9;
  --kart: #ffffff;
  --cizgi: #e5e8ee;
  --cizgi-koyu: #d3d8e1;

  --serif: "Literata", Georgia, "Iowan Old Style", "Times New Roman", serif;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  --mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace;

  --golge-kart: 0 1px 2px rgba(16, 24, 40, .05), 0 14px 34px -14px rgba(16, 24, 40, .18);
  --golge-yuksek: 0 2px 4px rgba(16, 24, 40, .06), 0 28px 60px -20px rgba(16, 24, 40, .25);
  --r: 14px;
  --govde: 1160px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
}

body {
  font-family: var(--sans);
  color: var(--murekkep);
  background: var(--zemin);
  font-size: 16.5px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; }
img { max-width: 100%; display: block; }
ul { list-style: none; }

::selection { background: var(--kirmizi); color: #fff; }

.govde { max-width: var(--govde); margin: 0 auto; padding: 0 24px; }

/* ---------- ortak tipografi ---------- */

.eyebrow {
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: .17em;
  text-transform: uppercase;
  color: var(--kirmizi-ink);
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 22px;
}
.eyebrow::before { content: ""; width: 26px; height: 2px; background: var(--kirmizi); flex: none; }
.eyebrow--orta { justify-content: center; }
.eyebrow--orta::after { content: ""; width: 26px; height: 2px; background: var(--kirmizi); flex: none; }

.display {
  font-family: var(--serif);
  font-weight: 500;
  letter-spacing: -.022em;
  line-height: 1.13;
  font-size: clamp(30px, 4.4vw, 52px);
  text-wrap: balance;
}
.display em { font-style: italic; color: var(--kirmizi-ink); }

.buyuk-soz {
  font-family: var(--serif);
  font-weight: 500;
  letter-spacing: -.02em;
  line-height: 1.2;
  font-size: clamp(26px, 3.4vw, 40px);
  text-wrap: balance;
}
.buyuk-soz em { font-style: italic; color: var(--kirmizi-ink); }

.kurs { font-size: clamp(17px, 1.6vw, 19px); color: var(--murekkep-soft); line-height: 1.7; max-width: 62ch; }

.bolum { padding: clamp(72px, 9vw, 128px) 0; }
.bolum--gri { background: var(--zemin-gri); }
.bolum--gece { background: var(--gece); color: #e8ecf4; }
.bolum--gece .display, .bolum--gece .buyuk-soz { color: #fff; }
.bolum--gece .display em, .bolum--gece .buyuk-soz em { color: #ff7a80; }
.bolum--gece .eyebrow { color: #ff8a90; }
.bolum--gece .kurs { color: #aeb8c9; }

.bolum-bas { max-width: 760px; margin-bottom: clamp(40px, 5vw, 64px); }
.bolum-bas--orta { margin-left: auto; margin-right: auto; text-align: center; }
.bolum-bas--orta .kurs { margin-left: auto; margin-right: auto; }
.bolum-bas .kurs { margin-top: 18px; }

.demo-notu {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--murekkep-faint);
}
.demo-notu::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--cizgi-koyu); }

/* ---------- düğmeler ---------- */

.dugme {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  font-family: var(--sans);
  font-size: 15.5px;
  font-weight: 600;
  text-decoration: none;
  border-radius: 10px;
  padding: 14px 26px;
  transition: background .18s ease, color .18s ease, border-color .18s ease, transform .18s ease;
  cursor: pointer;
}
.dugme:active { transform: scale(.985); }
.dugme--kirmizi { background: var(--kirmizi); color: #fff; }
.dugme--kirmizi:hover { background: var(--kirmizi-koyu); }
.dugme--golge { box-shadow: 0 10px 24px -8px rgba(211, 34, 42, .55); }
.dugme--sade { background: transparent; color: var(--murekkep); border: 1.5px solid var(--cizgi-koyu); }
.dugme--sade:hover { border-color: var(--murekkep); }
.dugme--gece-sade { background: transparent; color: #fff; border: 1.5px solid #3a4a6b; }
.dugme--gece-sade:hover { border-color: #fff; }
.dugme .ok { transition: transform .18s ease; }
.dugme:hover .ok { transform: translateX(3px); }

/* ---------- üst çubuk ---------- */

.ust {
  position: sticky;
  top: 0;
  z-index: 60;
  background: rgba(255, 255, 255, .92);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .2s ease, box-shadow .2s ease;
}
.ust::before { content: ""; display: block; height: 3px; background: linear-gradient(90deg, var(--kirmizi), var(--kirmizi-koyu)); }
.ust.kaydi { border-bottom-color: var(--cizgi); box-shadow: 0 6px 24px -18px rgba(16, 24, 40, .35); }
.ust-ic { display: flex; align-items: center; gap: 32px; height: 70px; }

.marka {
  font-family: var(--serif);
  font-size: 23px;
  font-weight: 600;
  letter-spacing: -.02em;
  text-decoration: none;
  color: var(--murekkep);
  display: inline-flex;
  align-items: baseline;
  margin-right: auto;
}
.marka b { font-weight: 600; color: var(--kirmizi-ink); }
.marka::after { content: ""; width: 6px; height: 6px; background: var(--kirmizi); margin-left: 5px; border-radius: 1.5px; transform: translateY(-1px); }

.menu { display: flex; gap: 26px; }
.menu a {
  font-size: 14.5px;
  font-weight: 550;
  text-decoration: none;
  color: var(--murekkep-soft);
  transition: color .15s ease;
}
.menu a:hover { color: var(--kirmizi-ink); }

.ust .dugme { padding: 10px 20px; font-size: 14.5px; }

.menu-dugme { display: none; }

/* ---------- hero ---------- */

.hero { padding: clamp(56px, 7vw, 104px) 0 clamp(40px, 5vw, 72px); position: relative; }
.hero-izgara {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  gap: clamp(36px, 5vw, 72px);
  align-items: center;
}
.hero h1 {
  font-family: var(--serif);
  font-weight: 500;
  letter-spacing: -.025em;
  line-height: 1.08;
  font-size: clamp(38px, 5.2vw, 66px);
  text-wrap: balance;
  margin: 0 0 24px;
}
.hero h1 em { font-style: italic; color: var(--kirmizi-ink); }
.hero-alt { font-size: clamp(17px, 1.7vw, 19.5px); color: var(--murekkep-soft); line-height: 1.7; max-width: 54ch; margin-bottom: 34px; }
.hero-ctalar { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }
.hero-kucuk { margin-top: 26px; display: flex; gap: 22px; flex-wrap: wrap; }
.hero-kucuk span { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--murekkep-faint); }
.hero-kucuk b { color: var(--murekkep); font-weight: 650; }

/* hero pano (dashboard mockup) */
.pano {
  background: var(--kart);
  border: 1px solid var(--cizgi);
  border-radius: 18px;
  box-shadow: var(--golge-yuksek);
  overflow: hidden;
  position: relative;
}
.pano-ust {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 13px 18px;
  border-bottom: 1px solid var(--cizgi);
  background: #fbfcfe;
}
.pano-ust .nokta { width: 9px; height: 9px; border-radius: 50%; background: var(--cizgi-koyu); }
.pano-ust .nokta:first-child { background: var(--kirmizi); }
.pano-ust span { font-family: var(--mono); font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--murekkep-faint); margin-left: 6px; }
.pano-ic { padding: 20px; display: grid; gap: 14px; }

.pano-skorlar { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.skor {
  border: 1px solid var(--cizgi);
  border-radius: 10px;
  padding: 11px 12px 10px;
  background: #fff;
}
.skor small { display: block; font-family: var(--mono); font-size: 9px; letter-spacing: .1em; text-transform: uppercase; color: var(--murekkep-faint); margin-bottom: 5px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.skor b { font-family: var(--serif); font-size: 23px; font-weight: 600; letter-spacing: -.02em; }
.skor .yon { font-size: 10px; font-weight: 700; margin-left: 4px; }
.yon--iyi { color: #1f7a4d; }
.yon--kotu { color: var(--kirmizi-ink); }

.pano-grafik { border: 1px solid var(--cizgi); border-radius: 10px; padding: 14px 14px 10px; }
.pano-grafik-bas { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 10px; }
.pano-grafik-bas span { font-family: var(--mono); font-size: 9.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--murekkep-faint); }
.cubuklar { display: grid; gap: 8px; }
.cubuk { display: grid; grid-template-columns: 74px 1fr 34px; align-items: center; gap: 10px; font-size: 12px; color: var(--murekkep-soft); }
.cubuk i { font-style: normal; font-family: var(--mono); font-size: 11px; color: var(--murekkep); text-align: right; }
.cubuk-ray { height: 8px; background: var(--zemin-gri); border-radius: 99px; overflow: hidden; }
.cubuk-dolgu { height: 100%; width: 0; border-radius: 99px; background: var(--gece); transition: width 1.1s cubic-bezier(.22, 1, .36, 1); }
.cubuk-dolgu--dusuk { background: var(--kirmizi); }
.gorunur .cubuk-dolgu { width: var(--w); }

.ai-kart {
  border: 1px solid #f3d2d4;
  background: linear-gradient(180deg, #fff7f7, #fff);
  border-radius: 10px;
  padding: 13px 14px;
  display: grid;
  gap: 5px;
}
.ai-kart-bas { display: flex; align-items: center; gap: 8px; font-family: var(--mono); font-size: 9.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--kirmizi-ink); font-weight: 700; }
.ai-kart-bas::before { content: "✦"; font-size: 12px; }
.ai-kart p { font-size: 13px; color: var(--murekkep-soft); line-height: 1.55; }
.pano-alt { display: flex; justify-content: space-between; align-items: center; padding: 0 20px 16px; }

/* hero arka doku */
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(56% 46% at 82% 8%, rgba(211, 34, 42, .06), transparent 70%),
    radial-gradient(40% 40% at 4% 90%, rgba(12, 20, 36, .045), transparent 70%);
  pointer-events: none;
}
.hero .govde { position: relative; }

/* ---------- veri akışı şeridi ---------- */

.akis { border-top: 1px solid var(--cizgi); border-bottom: 1px solid var(--cizgi); background: #fbfcfe; }
.akis-ic { display: flex; align-items: center; justify-content: space-between; gap: 6px; padding: 22px 0; flex-wrap: wrap; }
.akis-adim { display: flex; align-items: center; gap: 6px; }
.akis-ad {
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--murekkep-faint);
  padding: 7px 13px;
  border: 1px solid transparent;
  border-radius: 99px;
  transition: color .3s ease, border-color .3s ease, background .3s ease;
}
.akis-adim.aktif .akis-ad { color: var(--kirmizi-ink); border-color: #f3d2d4; background: #fff; }
.akis-ok { color: var(--cizgi-koyu); font-size: 13px; }

/* ---------- büyük söz bölümleri ---------- */

.soz-bolum { text-align: center; }
.soz-bolum .buyuk-soz, .soz-bolum .display { max-width: 900px; margin: 0 auto; }
.soz-bolum .kurs { margin: 22px auto 0; }

/* ---------- problem soruları ---------- */

.sorular { display: grid; grid-template-columns: 1fr 1fr; gap: 0 clamp(32px, 5vw, 80px); max-width: 1000px; margin: 0 auto; }
.soru-satir {
  font-family: var(--serif);
  font-size: clamp(19px, 2vw, 24px);
  font-weight: 500;
  letter-spacing: -.015em;
  line-height: 1.35;
  padding: 22px 0;
  border-bottom: 1px solid var(--cizgi);
  display: flex;
  gap: 16px;
  align-items: baseline;
}
.soru-satir::before { content: "—"; color: var(--kirmizi); flex: none; font-family: var(--sans); font-weight: 700; }

/* ---------- nasıl çalışır (timeline) ---------- */

.zaman { display: grid; gap: 0; max-width: 880px; }
.zaman-adim {
  display: grid;
  grid-template-columns: 92px 1fr;
  gap: clamp(20px, 4vw, 48px);
  padding: 26px 0;
  border-bottom: 1px solid var(--cizgi);
  position: relative;
}
.zaman-adim:last-child { border-bottom: 0; }
.zaman-no {
  font-family: var(--mono);
  font-size: 15px;
  font-weight: 700;
  color: var(--kirmizi-ink);
  letter-spacing: .06em;
  padding-top: 4px;
}
.zaman-adim h3 { font-family: var(--serif); font-size: clamp(19px, 2vw, 24px); font-weight: 600; letter-spacing: -.015em; margin-bottom: 6px; }
.zaman-adim p { color: var(--murekkep-soft); max-width: 56ch; }

/* ---------- Türkiye haritası ---------- */

.harita-bolge { position: relative; }
.harita-sahne { position: relative; max-width: 980px; margin: 0 auto; }
.harita-sahne img { width: 100%; height: auto; }

.sehir {
  position: absolute;
  width: 10px;
  height: 10px;
  margin: -5px 0 0 -5px;
  border-radius: 50%;
  background: var(--kirmizi);
  box-shadow: 0 0 0 3px rgba(211, 34, 42, .18);
}
.sehir::after {
  content: "";
  position: absolute;
  inset: -7px;
  border-radius: 50%;
  border: 1.5px solid rgba(211, 34, 42, .5);
  animation: nabiz 2.6s ease-out infinite;
  animation-delay: var(--d, 0s);
}
@keyframes nabiz {
  0% { transform: scale(.5); opacity: .9; }
  70% { transform: scale(1.9); opacity: 0; }
  100% { transform: scale(1.9); opacity: 0; }
}
.sehir b {
  position: absolute;
  left: 14px;
  top: -7px;
  font-family: var(--mono);
  font-size: 10.5px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--murekkep-soft);
  white-space: nowrap;
}
.sehir--adsiz { width: 7px; height: 7px; margin: -3.5px 0 0 -3.5px; box-shadow: 0 0 0 2px rgba(211, 34, 42, .14); }
.sehir--adsiz::after { display: none; }

.harita-altbilgi { display: flex; justify-content: center; gap: clamp(24px, 5vw, 64px); margin-top: clamp(32px, 4vw, 52px); flex-wrap: wrap; }
.harita-sayi { text-align: center; }
.harita-sayi b { display: block; font-family: var(--serif); font-size: clamp(28px, 3vw, 40px); font-weight: 600; letter-spacing: -.02em; }
.harita-sayi span { font-family: var(--mono); font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--murekkep-faint); }

.kirilim-ornekler { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; margin-top: clamp(28px, 3vw, 40px); }
.kirilim {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .04em;
  color: var(--murekkep-soft);
  background: #fff;
  border: 1px solid var(--cizgi);
  border-radius: 99px;
  padding: 9px 16px;
  box-shadow: var(--golge-kart);
}
.kirilim b { color: var(--kirmizi-ink); font-weight: 700; }
.kirilim i { font-style: normal; color: var(--cizgi-koyu); padding: 0 3px; }

.harita-atif { text-align: center; margin-top: 34px; font-size: 11.5px; color: var(--murekkep-faint); }
.harita-atif a { color: inherit; }

/* ---------- kart ızgaraları ---------- */

.kartlar { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.kart {
  background: var(--kart);
  border: 1px solid var(--cizgi);
  border-radius: var(--r);
  padding: 26px 24px;
  transition: transform .22s ease, box-shadow .22s ease, border-color .22s ease;
}
.kart:hover { transform: translateY(-4px); box-shadow: var(--golge-kart); border-color: var(--cizgi-koyu); }
.kart-isaret {
  width: 38px;
  height: 38px;
  border-radius: 10px;
  background: var(--kirmizi-zar);
  color: var(--kirmizi-ink);
  display: grid;
  place-items: center;
  font-size: 17px;
  margin-bottom: 16px;
}
.kart h3 { font-family: var(--serif); font-size: 19.5px; font-weight: 600; letter-spacing: -.01em; margin-bottom: 8px; }
.kart p { font-size: 14.5px; color: var(--murekkep-soft); line-height: 1.65; }

/* ---------- eleştirmen / kalite listeleri ---------- */

.cift { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 80px); align-items: start; }
.isaret-liste { display: grid; gap: 14px; }
.isaret-liste li { display: flex; gap: 13px; align-items: baseline; color: var(--murekkep-soft); font-size: 15.5px; }
.isaret-liste li::before { content: "✓"; color: var(--kirmizi-ink); font-weight: 700; flex: none; font-size: 14px; }
.isaret-liste li b { color: var(--murekkep); font-weight: 600; }

/* ---------- dinamik anket (gece bölümü) ---------- */

.dallanma { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 4vw, 56px); margin-top: clamp(36px, 5vw, 56px); }
.dal-kart { background: var(--gece-2); border: 1px solid var(--gece-cizgi); border-radius: var(--r); padding: 26px; }
.dal-soru { font-family: var(--serif); font-size: 19px; font-weight: 500; color: #fff; margin-bottom: 18px; }
.dal-satir { display: flex; gap: 10px; align-items: center; margin-bottom: 12px; flex-wrap: wrap; }
.dal-cevap {
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 700;
  letter-spacing: .12em;
  padding: 8px 15px;
  border-radius: 99px;
  border: 1.5px solid var(--gece-cizgi);
  color: #cfd8e6;
}
.dal-cevap--secili { border-color: var(--kirmizi); color: #ff8a90; background: rgba(211, 34, 42, .12); }
.dal-sonuc { font-size: 13.5px; color: #94a1b8; padding-left: 8px; }
.dal-sonuc b { color: #e8ecf4; font-weight: 600; }
.dal-ok { color: #445372; font-size: 15px; }
.dal-cipler { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 8px; }
.dal-cip { font-size: 12.5px; color: #cfd8e6; border: 1px solid var(--gece-cizgi); border-radius: 8px; padding: 6px 12px; }
.dal-mesaj { margin-top: clamp(36px, 5vw, 56px); text-align: center; }
.dal-mesaj p {
  font-family: var(--serif);
  font-size: clamp(22px, 2.6vw, 32px);
  font-weight: 500;
  color: #fff;
  line-height: 1.35;
}
.dal-mesaj em { font-style: italic; color: #ff7a80; }

/* ---------- örneklem zinciri ---------- */

.zincir { display: flex; align-items: center; justify-content: center; gap: 10px; flex-wrap: wrap; margin-top: clamp(30px, 4vw, 44px); }
.zincir-adim {
  font-family: var(--mono);
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
  background: #fff;
  border: 1px solid var(--cizgi);
  border-radius: 10px;
  padding: 11px 18px;
  box-shadow: var(--golge-kart);
  color: var(--murekkep);
}
.zincir-adim--vurgu { border-color: #f3d2d4; color: var(--kirmizi-ink); background: #fff7f7; }
.zincir-ok { color: var(--cizgi-koyu); font-size: 15px; }

/* ---------- SMS / telefon ---------- */

.telefon-sahne { display: flex; justify-content: center; }
.telefon {
  width: 300px;
  border: 1px solid var(--cizgi);
  border-radius: 34px;
  background: #fff;
  box-shadow: var(--golge-yuksek);
  padding: 18px 16px 22px;
  position: relative;
}
.telefon::before { content: ""; display: block; width: 84px; height: 8px; border-radius: 99px; background: var(--zemin-gri); margin: 0 auto 16px; }
.balon {
  background: var(--zemin-gri);
  border-radius: 16px 16px 16px 4px;
  padding: 13px 15px;
  font-size: 13.5px;
  line-height: 1.55;
  color: var(--murekkep);
  margin-bottom: 10px;
}
.balon .link { color: var(--kirmizi-ink); font-weight: 600; text-decoration: underline; }
.balon-saat { font-family: var(--mono); font-size: 10px; color: var(--murekkep-faint); margin-bottom: 14px; padding-left: 4px; }
.telefon-anket { border: 1px solid var(--cizgi); border-radius: 14px; padding: 14px; }
.telefon-anket small { display: block; font-family: var(--mono); font-size: 9px; letter-spacing: .12em; text-transform: uppercase; color: var(--murekkep-faint); margin-bottom: 8px; }
.telefon-anket p { font-family: var(--serif); font-size: 14.5px; font-weight: 500; margin-bottom: 10px; }
.telefon-secenek { border: 1.5px solid var(--cizgi); border-radius: 8px; padding: 8px 12px; font-size: 12.5px; color: var(--murekkep-soft); margin-bottom: 7px; }
.telefon-secenek--secili { border-color: var(--kirmizi); color: var(--kirmizi-ink); font-weight: 600; background: #fff7f7; }
.sms-adimlar { display: flex; align-items: center; justify-content: center; gap: 10px; flex-wrap: wrap; margin-top: 34px; }

/* ---------- analiz panosu ---------- */

.analiz-izgara { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: clamp(28px, 4vw, 56px); align-items: start; }
.icgoru-dizi { display: grid; gap: 12px; }
.icgoru {
  border: 1px solid var(--cizgi);
  border-left: 3px solid var(--kirmizi);
  background: #fff;
  border-radius: 10px;
  padding: 16px 18px;
  box-shadow: var(--golge-kart);
}
.icgoru small { display: block; font-family: var(--mono); font-size: 9.5px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--kirmizi-ink); margin-bottom: 6px; }
.icgoru p { font-size: 14px; color: var(--murekkep-soft); line-height: 1.6; }
.icgoru p b { color: var(--murekkep); }

.spss { margin-top: clamp(44px, 6vw, 72px); }
.spss-cipler { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.spss-cip {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .06em;
  border: 1px solid var(--cizgi-koyu);
  border-radius: 8px;
  padding: 9px 15px;
  color: var(--murekkep);
  background: #fff;
}

/* yönetici / araştırmacı */
.roller { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: clamp(36px, 5vw, 56px); }
.rol { border: 1px solid var(--cizgi); border-radius: var(--r); padding: 28px; background: #fff; }
.rol--vurgu { background: var(--gece); border-color: var(--gece); color: #e8ecf4; }
.rol small { font-family: var(--mono); font-size: 10.5px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--kirmizi-ink); }
.rol--vurgu small { color: #ff8a90; }
.rol h3 { font-family: var(--serif); font-size: clamp(21px, 2.2vw, 27px); font-weight: 500; font-style: italic; margin: 8px 0 18px; }
.rol ul { display: grid; gap: 9px; }
.rol li { display: flex; gap: 11px; align-items: baseline; font-size: 14.5px; color: var(--murekkep-soft); }
.rol--vurgu li { color: #aeb8c9; }
.rol li::before { content: ""; width: 5px; height: 5px; border-radius: 50%; background: var(--kirmizi); flex: none; transform: translateY(-2px); }

/* ---------- zaman serisi / benchmark ---------- */

.seri-izgara { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 4vw, 56px); align-items: stretch; }
.seri-kart { border: 1px solid var(--cizgi); border-radius: var(--r); background: #fff; padding: 26px; box-shadow: var(--golge-kart); display: flex; flex-direction: column; }
.seri-kart h3 { font-family: var(--serif); font-size: 20px; font-weight: 600; margin-bottom: 4px; }
.seri-kart > p { font-size: 14px; color: var(--murekkep-soft); margin-bottom: 20px; }
.seri-grafik { flex: 1; display: flex; align-items: flex-end; gap: 18px; padding: 10px 6px 0; min-height: 150px; }
.seri-sutun { flex: 1; display: grid; gap: 8px; text-align: center; align-content: end; }
.seri-sutun i { font-style: normal; font-family: var(--mono); font-size: 12.5px; font-weight: 700; color: var(--murekkep); }
.seri-cubuk { border-radius: 6px 6px 2px 2px; background: linear-gradient(180deg, var(--kirmizi), var(--kirmizi-koyu)); height: 0; transition: height 1s cubic-bezier(.22, 1, .36, 1); min-height: 4px; }
.gorunur .seri-cubuk { height: var(--h); }
.seri-sutun small { font-family: var(--mono); font-size: 10px; letter-spacing: .1em; text-transform: uppercase; color: var(--murekkep-faint); }
.kiyaslar { display: grid; gap: 14px; }
.kiyas { display: grid; grid-template-columns: 110px 1fr; gap: 14px; align-items: center; padding: 13px 0; border-bottom: 1px solid var(--cizgi); }
.kiyas:last-child { border-bottom: 0; }
.kiyas span { font-size: 14px; font-weight: 600; }
.kiyas-degerler { display: flex; align-items: center; gap: 10px; font-family: var(--mono); font-size: 13px; color: var(--murekkep-faint); }
.kiyas-degerler b { color: var(--kirmizi-ink); font-weight: 700; }
.kiyas-degerler .ok-kucuk { color: var(--cizgi-koyu); }

/* ---------- hafıza bandı ---------- */

.hafiza-izgara { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: clamp(36px, 5vw, 56px); }
.hafiza-akis { display: flex; align-items: center; gap: 8px; flex-wrap: wrap; margin-top: 18px; }
.hafiza-adim { font-family: var(--mono); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; color: var(--murekkep-soft); border: 1px solid var(--cizgi); background: #fff; border-radius: 99px; padding: 6px 12px; }
.hafiza-adim--vurgu { color: var(--kirmizi-ink); border-color: #f3d2d4; background: #fff7f7; }
.yillar { display: flex; align-items: center; gap: 10px; margin-top: 18px; }
.yil { font-family: var(--serif); font-size: 22px; font-weight: 600; color: var(--murekkep); }
.yil--soluk { color: var(--murekkep-faint); }
.soru-cipler { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; }
.soru-cip { font-size: 12.5px; border: 1px solid var(--cizgi); border-radius: 8px; padding: 6px 12px; color: var(--murekkep-soft); background: #fff; }

/* köprü katmanları */
.katmanlar { max-width: 560px; margin: clamp(30px, 4vw, 44px) auto 0; display: grid; gap: 0; }
.katman {
  display: grid;
  grid-template-columns: 30px 1fr;
  gap: 16px;
  align-items: center;
  padding: 17px 22px;
  border: 1px solid var(--cizgi);
  background: #fff;
  font-family: var(--serif);
  font-size: 17px;
  font-weight: 500;
}
.katman:first-child { border-radius: var(--r) var(--r) 0 0; }
.katman:last-child { border-radius: 0 0 var(--r) var(--r); }
.katman + .katman { border-top: 0; }
.katman small { font-family: var(--mono); font-size: 11px; color: var(--kirmizi-ink); font-weight: 700; }
.katman span { color: var(--murekkep); }
.katman--derin { background: var(--zemin-gri); }

/* ---------- neden farklı ---------- */

.uc-kolon { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.kolon { padding: 30px 28px; border-radius: var(--r); border: 1px solid var(--cizgi); background: #fff; }
.kolon b {
  display: block;
  font-family: var(--serif);
  font-size: clamp(22px, 2.2vw, 28px);
  font-weight: 600;
  letter-spacing: -.015em;
  margin-bottom: 10px;
}
.kolon b::after { content: ""; display: block; width: 30px; height: 2.5px; background: var(--kirmizi); margin-top: 12px; }
.kolon p { color: var(--murekkep-soft); font-size: 15px; margin-top: 12px; }

/* ---------- değer zinciri (gece) ---------- */

.deger-zinciri { display: flex; align-items: center; justify-content: center; flex-wrap: wrap; gap: 8px; margin-top: clamp(36px, 5vw, 56px); }
.deger-adim {
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: #cfd8e6;
  border: 1px solid var(--gece-cizgi);
  border-radius: 99px;
  padding: 9px 16px;
  transition: color .3s ease, border-color .3s ease, background .3s ease;
}
.deger-adim.aktif { color: #ff8a90; border-color: rgba(211, 34, 42, .55); background: rgba(211, 34, 42, .1); }
.deger-ok { color: #445372; }

/* ---------- fayda kartları ---------- */

.fayda-izgara { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.fayda { border-top: 3px solid var(--kirmizi); background: #fff; border-radius: 0 0 var(--r) var(--r); border-inline: 1px solid var(--cizgi); border-bottom: 1px solid var(--cizgi); padding: 24px 22px; }
.fayda b { display: block; font-family: var(--serif); font-size: 19px; font-weight: 600; margin-bottom: 8px; letter-spacing: -.01em; }
.fayda p { font-size: 14px; color: var(--murekkep-soft); }

.alan-cipler { display: flex; flex-wrap: wrap; gap: 10px; justify-content: center; margin-top: clamp(30px, 4vw, 44px); }
.alan-cip {
  font-size: 14px;
  font-weight: 550;
  border: 1px solid var(--cizgi-koyu);
  border-radius: 99px;
  padding: 10px 20px;
  background: #fff;
  color: var(--murekkep);
  transition: border-color .18s ease, color .18s ease, background .18s ease;
}
.alan-cip:hover { border-color: var(--kirmizi); color: var(--kirmizi-ink); background: #fff7f7; }

/* ---------- gelecek ---------- */

.gelecek-not {
  max-width: 640px;
  margin: 28px auto 0;
  font-size: 14px;
  color: var(--murekkep-faint);
  text-align: center;
  border-top: 1px solid var(--cizgi);
  padding-top: 22px;
}

/* ---------- son CTA ---------- */

.kapanis { text-align: center; position: relative; overflow: hidden; }
.kapanis::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(60% 55% at 50% 0%, rgba(211, 34, 42, .16), transparent 70%);
  pointer-events: none;
}
.kapanis .govde { position: relative; }
.kapanis .display { max-width: 820px; margin: 0 auto 22px; }
.kapanis .kurs { margin: 0 auto 38px; }
.kapanis-ctalar { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
.mantra { margin-top: clamp(48px, 6vw, 72px); display: grid; gap: 4px; }
.mantra p { font-family: var(--serif); font-style: italic; font-size: clamp(18px, 2vw, 23px); color: #aeb8c9; }
.mantra p b { color: #fff; font-weight: 600; }
.mantra-son { font-family: var(--mono); font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: #ff8a90; margin-top: 18px; }

/* ---------- footer ---------- */

.alt-bilgi { background: var(--gece); color: #8b96a8; border-top: 1px solid var(--gece-cizgi); padding: 56px 0 40px; font-size: 14px; }
.alt-izgara { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 40px; margin-bottom: 44px; }
.alt-bilgi .marka { color: #fff; margin-bottom: 14px; }
.alt-bilgi .marka b { color: #ff8a90; }
.alt-tanim { max-width: 44ch; line-height: 1.7; }
.alt-bilgi h4 { font-family: var(--mono); font-size: 10.5px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: #e8ecf4; margin-bottom: 16px; }
.alt-bilgi ul { display: grid; gap: 10px; }
.alt-bilgi a { color: #8b96a8; text-decoration: none; transition: color .15s ease; }
.alt-bilgi a:hover { color: #fff; }
.alt-cizgi { border-top: 1px solid var(--gece-cizgi); padding-top: 24px; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 12.5px; color: #5d6b82; }

/* ---------- görünme animasyonu ---------- */

.belir { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s cubic-bezier(.22, 1, .36, 1); }
.belir.gorunur { opacity: 1; transform: none; }
.belir-g1 { transition-delay: .08s; }
.belir-g2 { transition-delay: .16s; }
.belir-g3 { transition-delay: .24s; }
.belir-g4 { transition-delay: .32s; }
@media (prefers-reduced-motion: reduce) {
  .belir { opacity: 1; transform: none; }
}

:focus-visible { outline: 2.5px solid var(--kirmizi); outline-offset: 3px; border-radius: 4px; }

/* ---------- duyarlılık ---------- */

@media (max-width: 1020px) {
  .hero-izgara { grid-template-columns: 1fr; }
  .pano { max-width: 620px; }
  .kartlar { grid-template-columns: repeat(2, 1fr); }
  .fayda-izgara { grid-template-columns: repeat(2, 1fr); }
  .hafiza-izgara { grid-template-columns: 1fr; }
  .analiz-izgara { grid-template-columns: 1fr; }
  .seri-izgara { grid-template-columns: 1fr; }
  .menu { display: none; }
  .sehir b { display: none; }
  .sehir--adli-mobil b { display: block; }
}

@media (max-width: 720px) {
  body { font-size: 15.5px; }
  .kartlar, .uc-kolon, .fayda-izgara, .cift, .dallanma, .roller { grid-template-columns: 1fr; }
  .sorular { grid-template-columns: 1fr; }
  .pano-skorlar { grid-template-columns: repeat(2, 1fr); }
  .zaman-adim { grid-template-columns: 54px 1fr; gap: 16px; }
  .akis-ic { justify-content: center; }
  .alt-izgara { grid-template-columns: 1fr; gap: 32px; }
  .ust-ic { gap: 16px; }
  .ust .dugme { padding: 9px 15px; font-size: 13.5px; }
}